Sherri Athay
is founder and president of Present Perfect Gift Consultants and
Giftélan.com. Through print and broadcast media, lectures, and
consulting, she has addressed the gift concerns of people and
businesses around the globe.
philosophy
Sherri believes that well-chosen gifts
cultivate, enhance, and nurture relationships; and that the best gifts
say there is something extraordinary about the recipient in the eyes of
the giver. She has identified the
seven characteristic of the perfect gift
and has developed a system for zeroing in on perfect presents for
even the most difficult-to-please recipients.
publications
Sherri is author of
Present Perfect:
Unforgettable Gifts for Every Occasion, and the forthcoming books
Present
Perfect: A Guide to Global Gift Giving and
Present
Perfect: A Guide to Business Gift Giving. In addition, her
advice about gift giving has appeared in magazines, trade publication,
and newspapers across the country. Dozens of her articles have been
distributed by the Los Angeles Times Syndicate. Sherri has shared
her expertise through such print media as CNN.com, Money Magazine, American Demographics (a Dow-Jones publication),
Investors'
Business Daily, Marie Claire, Shape Magazine, First for Women, Bottom Line Tomorrow,
Home Office Computing, and Self-Employed Professionals.
internet
Sherri is founder of GiftÉlan.com, the
most comprehensive gift shopping and advice site on the Web. There, she
addresses all aspects of business, international, and personal gift
giving.
radio/television
Sherri has made hundreds of appearances on
television and radio. Television appearances include CNN National,
CNN Financial, Good Day New York, On The Money,
Good Morning Washington (D.C.), Fox Thing in the Morning
(Chicago), ABC Morning News (Los Angeles), CONUS (airport feed), QVC, (cable television shopping network), and many others. She has been a guest on
radio shows in the U.S. (including CBS, NBC, ABC, Westwood One, and USA
Radio Networks), Canada, and Australia.
research
Sherri has researched gift giving from many
perspectives, including communications, psychology, economics,
marketing, sociology, even anthropology. This extensive research
includes
nationwide polls conducted exclusively for her company, Present
Perfect Gift Consultants.